"A cord of three strands is not easily broken."
That's applicable where social networking is concerned as well. It's a matter of strengthening your social graph. Being networked with a given individual in three different places makes for a strong connection.
More and more business professionals are using social networks to build relationships, meet new contacts, and market themselves. For the uninitiated, however, diving into the virtual meet-and-greet can be daunting. Where to begin?
For first-time users, the answer is LinkedIn. LinkedIn is your business suit. Developed specifically for business, the site doesn’t run the risk of blurring your professional life with your private one; and with more than 25 million users, it serves virtually every industry and profession.
While LinkedIn is not very conversational in its orientation, having a profile there has become expected. LinkedIn lends a degree of professional credibility. It is also the site that requires the least amount of upkeep.
Now Facebook... that's business casual. Facebook allows more of a 360-degree view of you, combining both professional and personal sides. Plus, it's a more conversational platform.
Twitter is cocktail hour. Think of after hours social networking events and you've got Twitter. It's the most informal of the three and allows for the greatest degree of conversation.
It's not enough that you have a presence on each of these sites, but that you leverage your presence to connect with others who are also present on each. Social media is about being "social." Each platform offers its own distinctive advantages, but it takes all three to build the strongest connection. Plus, it gives you ubiquity. You're everywhere!