I am already on record as pointing out that if you want to raise your visibility and get in touch with your audience, it’s a good idea to blog. It does take a little chunk of time out of your agenda, but it’s probably no more than you should spend on marketing, anyway. Also, I’ve seen many outstanding blogs….most notably by Guy Kawasaki… that are all photos and captions. But then Kawasaki goes to really interesting places like a battle ship or Red Square. And if he photographs something ordinary like a tech company office, you can rest assured it is no ordinary office but an incredibly creative, way out there, in a class of its own, office.
My point is, blogging can take as much or…almost… as little time as you want it to. And if you aren’t doing it yet, perhaps you should take a look at the following:
1. Blogs initiate dialog with web visitors
Blogs start a two-way traffic with web visitors. When you write about your products and services and write with authority, as though you are the master of your business and with in-depth knowledge about your products and services, you not only create awareness of the benefits and disadvantages about the product and service you deal in, you engage people’s attention. Your blog should also have a call to action, to make the readers of the blog interact with your website.
A call to action can mean asking them to leave comments, encouraging them to speak out. Comments left by the readers of blogs might include inquiries and leads that could lead to sales.
Blogs generate a prospective about your company. It silently speaks about the culture and vision of your company and even helps in building a brand image.
2. Search Engine Optimization (SEO)
Blogs peppered with targeted keywords, keyword phrases and search terms related to your business puts blogs in plain sight whenever web visitors use related search terms. Instead of using long-tail keyword phrases, targeting niche keywords will help in attracting more qualified web traffic.
3. Blogs attract more links
Blog are meant to be informative and not advertisements. Informative quality, industry related articles that provide insight or a critical analysis of product and services you deal in helps you to get more links.
Links will get better search engine rankings for your website and will help in generating more traffic.
4. Fresh, original content for blogs
Fresh and original web content is the feed for search engine spiders. Websites that are updated frequently get crawled by the search engine spiders more often. Your website gets more authority and better search engine ranking.
By now, you should have enough reasons to be seriously considering blogging. For your interest and for the interest of getting more visitors to your website, blogging is the way to go. You can get started now by viewing the following tutorial videos:
How to Create a Blog on Blogger
How to Create a Blog on Wordpress
By Jennifer Pricci