January 14, 2012

5 Simple Rules for Digital Marketers

  1. Listen, engage, and participate.  Measure social media initiatives and tie these measurements back to business value, but keep in mind: it's not a one-way street.
  2. Develop a mobile strategy, but realize that mobile is not a channel - it's a platform.
  3. No mater the medium or technology, marketers still need to deliver relevant and engaging content to customers.
  4. Heard the terms marketing and ROI used together lately?  Take it to heart.  With tight budgets, allocating spending and measuring its ROI will continue to be a running battle in marketing departments.
  5. It's too tough out there to commit budgets without a clear return in sight.  Being able to demonstrate value of marketing initiatives back to the overall business objectives is paramount (i.e. what the CEO cares about).

By Jennifer Pricci

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